Google+

Blinded by Science: New Definition of Craft Brewed Beer!

Leave a comment

February 13, 2015 by fhsteinbart


Defining moment of craft vs. mass produced beer.

Defining moment of craft vs. mass produced beer.

After 30 plus years, the Brewer’s Association (BA) have finally defined what craft brewed beer is, and curiously enough, what it is not. When pressed, most people know a craft brewed beer when they see, or taste one, but ask them for alliteration of the same and you’ll get all kinds of things sputtered out. When I first saw this definition, I thought it was a step in the right direction, but it still seems incomplete. There still needs to be a differentiation between mass produced beer, and craft brewed beer that essentially strikes at the core differences between these two widely discussed beverages. We also need to reinforce the theme that craft brewed beer is a CRAFT, meaning that just the physiochemical interpretations are not the endpoint, but the counterpoint to the more subjective sensorineural interpretations. In the final analysis, it’s up to society and culture as a whole to define one of mankind’s oldest beverages with clearly defined areas of doubt and uncertainty.

Advertisements

Please Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

beer sensory science

Dedicated to understanding the science of beer flavor

The Apartment Homebrewer

Brewing small batches of craft beer in a 650 sqft apartment

World's Oldest Home Beer & Wine Supply Store

Seacoast Beverage Lab

World's Oldest Home Beer & Wine Supply Store

The Not So Professional Beer Blog

World's Oldest Home Beer & Wine Supply Store

The Beer Here

World's Oldest Home Beer & Wine Supply Store

Beervana

World's Oldest Home Beer & Wine Supply Store

-=BrewmanceNW=-

World's Oldest Home Beer & Wine Supply Store

#pdxbeergeeks

World's Oldest Home Beer & Wine Supply Store

BREWPUBLIC.com

World's Oldest Home Beer & Wine Supply Store

%d bloggers like this: